Tamron has announced the 16-50mm F2.8 A (Model B091), a fast-aperture standard zoom made specifically for APS-C mirrorless cameras. It comes in four mounts (Sony E, Canon RF, Nikon Z and Fujifilm X) and pairs a constant F2.8 aperture with a body that weighs from just 305g.

On an APS-C camera, the 16–50mm range gives a 24–75mm full-frame equivalent (25.6–80mm on Canon RF), taking you from genuinely wide to short telephoto without swapping lenses. Here’s a closer look at what the Tamron 16-50mm F2.8 brings to everyday photography and video.

A Standard Zoom from a Wide 16mm: Landscapes, Group Shots and More with One Lens

Starting at 16mm (24mm equivalent) gives this lens more width than many everyday zooms, and it makes a real difference. It’s wide enough for expansive scenes such as rolling farmland in the Overberg or a big open sky over the Highveld near Pretoria.

The wide end also comes into its own indoors, where you can’t simply step back. Fitting the whole family into one frame in a

Tamron has been awarded two EISA Awards for 2026-2027, extending a run of recognition from the Expert Imaging and Sound Association that now stretches back 21 consecutive years.

The Japanese optics manufacturer picked up EISA Wide Angle Zoom Lens 2026-2027 for the 16-30mm F/2.8 Di III VXD G2 (Model A064), and EISA Standard Zoom Lens 2026-2027 for the 35-100mm F/2.8 Di III VXD (Model A078). It's the 28th EISA Award in Tamron's history, and the second year running that the brand has taken two categories in a single cycle.

For photographers and content creators in South Africa weighing up a fast zoom, the two winners are worth a closer look — they sit at opposite ends of the everyday shooting range and, between them, cover most of what a working kit needs.

EISA Wide Angle Zoom Lens 2026-2027: Tamron 16-30mm F/2.8 Di III VXD G2 (Model A064)

The A064 is the second-generation successor in Tamron's ultra wide-angle line, and the jury singled out the balance it strikes between reach and size.

From

Tamron has just announced one of its most ambitious ultra-wide-angle lenses yet: the 12-20mm F2.8 (Model A084), a fast-aperture zoom built for full-frame mirrorless shooters on Sony E-mount and Nikon Z mount. It's a lens designed for the moments when "wide" isn't wide enough — sweeping landscapes, tight interiors, and the kind of astrophotography where every extra degree of view (and every extra stop of light) counts.

Here's why this one is worth getting excited about.

Beyond the Scope of Vision: True 12mm on a Full-Frame Zoom

The headline feature is right there in the name — a genuine 12mm to 20mm zoom range with a constant F2.8 aperture from end to end. At 12mm, the field of view is dramatic enough to take in an entire scene in one frame, making this lens a natural fit for architecture, interiors, and expansive landscapes. Hold the bright F2.8 aperture all the way through the zoom range, and you've also got a serious astrophotography tool — one that Tamron is positioning as the new go-to

South Africa offers some of the most diverse photography opportunities in the world—from wildlife safaris in Kruger National Park to vibrant city scenes in Cape Town. To capture these moments effectively, choosing the best E-mount lenses for your needs is essential.

If you're unsure how to choose E-mount lenses, this guide will walk you through everything you need to know. From understanding what is E-mount to exploring recommended Sony E-mount lenses, we’ll help you build the perfect setup for your photography style.

What is E-Mount? Understanding Sony E-Mount Lenses and A-Mount Differences

Before choosing a lens, it's important to understand what is E-mount and how it differs from other systems.

Sony E-mount lenses are designed for mirrorless cameras, offering a compact and lightweight alternative to traditional DSLR setups. This makes them ideal for travel and outdoor photography across South Africa.

A common question is the difference between Sony A-mount and E-mount. A-mount lenses

February 19, 2026 – Tamron is pleased to announce the launch of the 35-100mm F/2.8 Di III VXD (Model A078) for Sony E-mount and Nikon Z mount full-frame mirrorless cameras. The new fast-aperture standard zoom lens will be available from March 26, 2026.

The Beauty of F2.8, in the Palm of Your Hand

Developed in response to demand for a lighter, more compact alternative to the highly acclaimed 35-150mm F/2-2.8 Di III VXD (Model A058), the new 35-100mm F/2.8 focuses on the most essential portrait focal lengths while maintaining exceptional image quality.

Despite its constant F2.8 aperture, the lens achieves a remarkably compact and lightweight design — measuring just 119.2mm in length and weighing 565g (Sony E-mount). It delivers outstanding resolution and beautifully soft bokeh, making it ideal for portraits, candid moments and travel photography.

Versatile Performance for Creative Freedom

The 35-100mm zoom range is perfectly suited to portrait work while remaining versatile enough for everyday